How To Start A Realtor Sign Installation Business – Tips And Strategies

When you start a Realtor sign installation business, you have access to a wide variety of potential business sources from residential to commercial to vacant land. You will also need to establish the geographical area that you can cover reliably.

In considering how to start a Realtor sign installation business, the first consideration has to be arranging for the production of signage materials. To print custom logos and colors you will need to set up arrangements with a silk screen printing company. This is a specialized process where the pattern is created on fabric with a resist material, then ink is pressed through in multiple color passes. You are also going to want to arrange for storage of the completed signs in a covered dry area with separators to protect their surface when not in use.

The signs themselves are almost universally mounted on four by four standard construction grade Douglas Fir posts, apart from larger commercial real estate signs which occasionally may require four by six posts. The plywood for lettering should be plywood with exterior grade glue and a smooth PTS “plugged and touch sanded” surface on both sides. Half inch thickness should suffice for most applications.

You will need a good knowledge of the area to accurately locate the sign placements. A GPS device is useful here, and you will also want to be able to read County Assessor plat maps if you are going to place signs on vacant land. You will also need to check local sign ordinances in developed areas. Know the restrictions on sign placement in gated communities, within homeowner association controlled developments, and in all areas with covenants, conditions and restrictions (CCRs) such as planned unit developments or town homes.

You also need to have reliable transportation consisting of a full size pickup truck with wood separator fixtures fashioned to secure the standard yard signs during transport.

Once your production capacity and storage arrangements are in place but not yet activated, you need to secure your accounts. In addition to marketing to conventional real estate offices, you will also want to pursue the bank REO (real estate owned) departments that need to liquidate foreclosed holdings and the independent agencies that are selling foreclosed properties in bulk.

Establish your pricing and service by comparison with sign companies in areas adjacent to your service area. Much of your marketing will be establishing contacts in person with the real estate office managers in your area. Be presentable, be persistent, be cordial, and be businesslike. These people need to know they can trust you to promptly and reliably place and remove their signs.

Almost every business today can benefit from an online marketing presence. A digital camera can provide you with promotional photographs for your web site, and templates are available online to simplify the process of setting up your site. Be sure to include a call to action on every page to encourage your visitors to request an estimate by e-mail. Also obtain their name and telephone in your online form to follow up with them consistently. The forms can be found by searching online for reply forms.

How to Market Your Commercial Real Estate Loan Business

All too often I see small business owners missing the mark with their marketing. Sure, it’s easy to do when you specialize in a specific industry niche and you spend your time engulfed in industry sector jargon. However, it’s best to put yourself in your potential customer’s shoes and think your marketing through from their perspective, addressing their most important questions. Your customers want to be able to trust you, to know you are looking out for their interests and that you don’t just see them with Dollar Signs in your sunglasses.

Below is a sample page, perhaps good for a website, brochure, email, or letter. Why not look this over and consider how you might form your own message. Use your own voice, your own style and remember you are talking to your customer across the table for the first time. You know what questions they will ask. Show that you care, that you are working for them, and will go out of your way to get them the best rates, and great service. Here is the sample:

Commercial Real Estate Loans

Are you looking to purchase an income property such as an apartment building, small office building, or retail center? Would you like to put several rental properties in your real estate portfolio into one commercial mortgage? Wish to find a suitable piece of land and develop that property? Do you need a loan for acquisition and construction?

Do you want to buy a business property with a business on it; a restaurant, carwash, service station, laundry mat, hotel, etc.? Are you looking for a commercially zoned property with a warehouse or industrial building on it? Are you expanding an existing business and/or want to own the property under your business rather than paying the monthly lease?

Are you in the agricultural sector, looking for specifically zoned farming property; land for a vineyard, orchard, or crop such as berries, vegetables, or flowers? We have significant experience to make this happen. Our area in Southern CA has one of the best climates in the world, and incredible top soil for growing almost anything.

We can assist with all types of commercial real estate loans including government-guaranteed loans such as FHA, USDA, and HUD. If you are looking for an SBA 7(a) loan or a CDC/SBA 504 loan for commercial real estate we can get it done.

We can assist you with traditional commercial mortgages, commercial bridge loans, or commercial hard money loans. We also have lines on non-traditional sources for hard money commercial real estate loans, which are custom tailored to you needs for complicated projects outside the normal scope of typical commercial real estate loans and mortgage offerings.

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Why not try something like this? Just because the Federal Reserve has raised rates doesn’t mean you have to let new deals and new clients move to your competitors. I hope you will please consider all this and think on it.